Affordable Luxury in Puerto Vallarta

PUERTO VALLARTA, Mexico (April 20, 2005) - What key ingredients make a dream beach vacation come true? Comfortable lodging, excellent personalized service, affordable prices and of course, amazing beachfront location.

Now a savvy hotel development consortium, Playa del Sol Group (PDSG), is making waves for getting back to these basics. Their philosophy is simple: offer spacious, family-style suites at competitive prices in a variety of well-run properties on stunning beach locations around Puerto Vallarta, the ultimate tropical destination.

Playa del Sol Group (www.playadelsolpv.com) owners are the reason for this commitment to client satisfaction. A real estate developer, a tourism veteran and a marketing mogul are the driving force behind the hotel chain, which was launched in 1998 and currently owns three distinctly different resort properties in the Vallarta area, with plans for two more in the coming year in Los Cabos and the Mayan Riviera.

At the helm is founder and CEO Ken Molinaro, whose first real estate project in Puerto Vallarta began in 1992 with the development of custom single-family homes. He set his sights high and has led PDSG into the forefront as one of the most successful Mexico vacation companies offering condominium and hotel rentals.

Antonio Moreno, the group's president, hails from Mexico City and has an extensive background of international tourism and management studies at universities in Mexico, Montreal and Boston as well as more than 20 years of experience working in the Puerto Vallarta hotel industry. Playa del Sol Group's chief operating officer, David Kimball, boasts more than 30 years of marketing and advertising experience, most notably as the Mexico representative for Business Week magazine.

All three properties have unique qualities that set them apart. Playa del Sol's flagship all-suite resort sits on Los Muertos beach in the Romantic Zone and offers 66 condo style units that include fully- equipped kitchens, cable TV with VCR and private terraces... all within walking distance of shopping, restaurants and sizzling nightlife. The Costa Sur property lies in a secluded portion of the bay about five minutes south of Puerto Vallarta and the old Romantic Zone. This stylish and intimate property features 208 suites, all with ocean view, two outdoor pools and a spectacular swimming lagoon formed by a breakwater protecting the sandy beach.

Playa del Sol Grand is a new five-star resort on Flamingo Beach in Nuevo Vallarta, about a 20 minute drive north. Landscaped and designed to reflect a South Pacific atmosphere reminiscent of a Tahitian or Hawaiian plantation, a lush lagoon winds around the full-service spa.

An amazing infinity pool with swim up bar service looks out to the bay, which is often frequented by dolphins and whales in the winter. "Tropical fusion" defines in-suite décor, with wicker and hardwood furniture complimented by natural earth tones in an eclectic blending of Asian, African and Polynesian styles.

"Comfort and relaxation are important aspects of any holiday," says founder and CEO Ken Molinaro. "That's why our goal at Playa del Sol Resorts is to create the warmth of a private residence with personalized, attentive service and spacious suites that become our guests' home away from home."

For more information: Gelsey Fadul, Corporate Marketing Director Email: gfadul@playadelsolpv.com Website: www.playadelsolpv.com Tel: +(52) 322-293-2066 ext 127