
Jason Reitman's
Thank You For Smoking :
"Nick Naylor, chief spokesman for Big Tobacco, makes his living defending the rights of smokers and cigarette makers in today's neo-puritanical culture. Confronted by health zealots out to ban tobacco and an opportunistic senator who wants to put poison labels on cigarette packs, Nick goes on a PR offensive, spinning away the dangers of cigarettes. Nick says he is just doing what it takes to pay the mortgage, but the increased scrutiny of his son and a very real death threat may force him to think differently."
This is just one of the films being screened at
SXSW Film (
South by Southwest) that launched in
Austin,
Texas today. It will run March 10-18 and will be joined by
SXSW Music this Wednesday, March 15-19. The best news?
Nayeli's "on the ground" and will be blogging soon. Keep your eyes peeled!